1999 - one of my other watches had a broken glass - so, I was looking for some watch, which I can use for 1 or 2 months before I can buy a fancy one. I was driving on I35 in Austin, drove into a walmart, saw a couple of watches and made a quick decision to buy this casio which then costed me about $14.

7 years have went by, I never bought another watch - I have received a few watches as gift during product promotions etc. But this is the best. It is on my wrist atleast 15 hours a day - office, sports (not swimming), special occasions ...

It is a fully functional, no-nonsense watch - Illuminator, alarm, large format display of time, day and date on the same screen.

My friends cautioned me against using the illuminator and the alarm - saying that it might reduce battery life. But, I have abused this watch more than anybody else could do, set daily alarms, use the illuminator maybe 4-5 times a month ... - I had to replace the watch strap once due to my misuse.

I have no plans of replacing this watch until the battery lasts. After the battery dies, planning to buy a new one - ofcourse it will be a casio (or maybe a citizen ecodrive).
5 stars

I've been wearing this watch for over a year now, and I've been quite satisfied. Here are all the disadvantages I could think of. I think this list would be longer for other watches -- I am just nitpicking.

1. Sometimes the button to switch between AM/PM and 24-hour time gets accidentally pressed, so I have to press it again to change it back.
2. The illumination button serves a double purpose as a reset button. I think having two separate buttons would be a little nicer.
3. The rubber ring into which the strap goes just broke, so I am buying a new one of these.

But I think this is watch is really up there in its class for a number of reasons:

1. I think it looks elegant, solid black with some blue, even though wearing a cheap digital watch is not very macho.
2. The backlight is great. It's not one of those crappy little green bulbs. It's an even, easy to see, cyan glow, and it doesn't even get washed out by the sun on a typical day. Very nicely done.
3. The display is very nice, as another reviewer mentioned. The digits are crisp, and a good size. The normal display shows the day of the week and day of the month -- very handy.

Overall, I am impressed. They got a lot of things right that most digital watches screw up. It's nice and well-designed, and very inexpensive. 5 stars

Like the old Timex adds... "take a licking and keeps on ticking" err guess that can't be used for a digital that doesn't tick ;-) but you get the idea.. IMHO for the price you can't go wrong... I wear out two or three bands before the watch and most times it is because i beat the case up too much not that the watch failed. 5 stars

Could have bought the watch at Wal Mart without the shipping charge for approximately the same amount. 4 stars

Great watch.....this is my second one. I left the first one in a hotel and missed it dearly!!!! 5 stars